By Jack Berglund
One imagines that setting the price of a camera involves a lot of time and effort on the part of the manufacturer. A team of people would weight up competitive offerings, cost of manufacture, exchange rates, target audience and so on. Countless meetings, phone calls, PowerPoint slides and spreadsheets would be required.
Not so at Nikon it seems. You can predict the street price of any of their current cameras to within a few dollars solely by knowing its weight. The correlation in uncanny right up the range until you get to the D3s. I imagine the pricing meeting would go something like:
‘Konnichiha team, we need to come up with a price for the new D900.’
….”How much does it weight?” Continue reading